Eat Like a Local Mexico City Food Tours are self-branded as ‘food tours for haters.’ Travelers in general are seeking tours less and less as the Internet becomes a place where you can do your own research. In bringing back the food tour, Rocio of Eat Like a Local promises an experience where the guide becomes your cool local Mexican friend who brings you around Mexico City’s markets to try foodie secrets and treats.
We created an identity inspired by the emotions, flavors and smile you get when you experience these tours. With the copy "Living la vida local" we seek to convey a clear message but at the same time with a humor twist which is one of the characteristics that represent us Mexicans
