Based in the financial district of Mexico City. Mamma Ricotta is an Italian bar with a pizzeria. The name is a play on words with different meanings. On one hand, the textual translation "Mother Ricotta" on the other can be interpreted as "Yummie Mama" in Spanish.
The challenge was to create an identity far from being vulgar, sexist, and satirized. After extensive research, we were inspired by the goddess Ceres to create a powerful image that would convey the idea of "Mother Earth"
The challenge was to create an identity far from being vulgar, sexist, and satirized. After extensive research, we were inspired by the goddess Ceres to create a powerful image that would convey the idea of "Mother Earth"
The symbol is made up of the elements sun, water/hair, mother earth / her, and the wheat symbol on the hand that is the result of the sum of everything.
We not only created the identity but also intervened in the interior design and bar design.
